Fill the Plate – Donation Campaign
Fill the Plate with Feed A Billion was a targeted donation campaign aimed at our current subscribers with the goal of raising $50,000 by December 31, 2017. With those funds, Feed A Billion would be able to provide 500,000* meals to those in need around the world.
*Based on our current food charity partnerships
The campaign consisted of a series engaging and education emails about the prevalent hunger issue in America and how everything is not as it seems; Food Scarcity is a real issue that affects us all, not just the stereotypical members of society.
Pile it on!
I created a fun and engaging for users to keep up-to-date with Feed A Billion’s charity goals. More donations means more food on the plate–and part of the fun was guessing what item would appear next.
This was shared through our social media accounts and email lists.
Our donations were process through our Kindful account. By setting up an integration with Mailchimp and Kindful, It made it easy for the client to sync and update contact records on both platforms with user donation and email history.