The Chew On This tagline was created and featured on postcards handed out to residents throughout the community to promote awareness of the dog control bylaw review and encourage survey completion.
To Chew or Not to Chew...
The postcards featured either a stick of gum (for non-dog owners) or a mini dog treat (for dog-owners) on the reverse of the postcard to play upon the Chew On This theme. Instead of a traditional letter, the County sent postcards to registered dog owners, resulting in nearly $4,000 worth of savings. In less than one month, 2,306 surveys were completed, marking an unprecedented response to a municipal bylaw review.
The Chew On This postcard received a Marcom Awards 2017 - Honourable Mention for its attention-getting headline and administrative savings.